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SEO provides a lot of benefits. In these benefits one of them is Search Engine Results Page (SERP). It causes lower and higher traffic through organic search. Through SERP you can increase your website traffic. Suppose you wrote an article on Android Apps, title of the article was “Real Estate Android App” and when people search real estate android apps, your website comes at top then a lot of people will come at your website and they will spend time on your website, to take a look on it. Suppose keyword “real estate android apps” have more than ten thousand searches in a month. It means that you will get at-least nine thousand people on your website per month.
When you will search on Google it will show three kinds of results. These are the given below:
When searching popular keywords in search engines it blended the result with less popular keywords. So try to make use of popular keywords in your articles according to the ratio. You can also rank your article on less popular keywords. And I will suggest targeting less popular keywords. Because if you can’t rank one article in search engines then it’s mean you done nothing. But if you will target less popular keywords, then you can easily rank your article in search engines. It means you have done something, even if the keyword searches 1000 times in a month. It’s mean you are getting 1000 users on your website. Suppose you wrote 100 articles and get ranked all with less popular keyword. On the other hand you wrote 100 articles with popular keywords but you ranked only 3 articles, it’s mean you are getting 9000 traffic on popular keywords per month. 9000 means you got 27000 users in one month on the other hand. But less popular keywords searches only 500 times in a month, it means they can give you 100*500 users in month, it’s become about 50000 per month. Which is good than popular keywords.
Recommended Reading: White Hat SEO and Black Hat SEO
If you can rank popular keywords, and you will not lose your patience then you need to target popular keywords. Because they can give you more traffic after a specific time. Remember, mostly popular keywords does not produce 100% organic search results.
If you search for niche keywords, it does not clutter, but it produces 100% organic results. Because on some keywords, there’s no one bid. Mean no one want to show results on some keywords, therefore people will not pay for it. Mostly people/organization target popular keywords, because they give better conversion rate. Mean they will give you better CPC (Cost per Click).
What is trust factor? Trust factor is the thing on which people believe. People want to click on the things. According to the reports people believe on organic search results. Mostly people click on organic search results. More than 60% people click only organic search results. All remaining users, click on PPC ads/product results.
So try to rank your web pages, not advertise them. If you got 60% traffic, then you need to advertise your products/website. Through SEO you can get lower cost traffic. Mean get traffic with no cost. It also keeps your traffic for a long term (mean gives you a long term benefit). It also makes competition with other websites. It also gives you high click through rate (CTR).
You should read: What are SEO Backlinks and its Consequences?
It takes more time to rank your website in search engine (when website is new). You have needed a lot of effort to rank your pages into search engine. I will not guarantee about this but it will improve searches with the passage of time. So don’t lose your hope.
Why I’m not giving you guarantee? Because, I don’t know, what you are going to do with your website. What you are targeting. If you will work properly with planning then surely you will get results. Otherwise you will not get anything. Write content by yourself. Don’t copy paste on your website. It lost your website rank.
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Tags: seo benefits, seo company, seo services, backlinks, ppc, ctr, product results, search engine optimization